134. From Corporate CEO to 13-Unit Franchisee: A Masterclass in Franchise Leadership

What does it take to build 13 franchise locations — with no debt, a family team, and a philosophy rooted in "why"? Mike Davis, a 15-year Elements Massage Multi-Unit Franchisee, breaks it all down.

Mike went from CPA to CFO and to CEO of a grocery chain to one of the most disciplined franchise operators in the Elements system. In this episode, he shares the leadership frameworks, hiring lessons, and mindset shifts that helped him scale from 1 unit to a 13-location family enterprise across Washington, Idaho, and Oregon.