LEAD is a 10-week training program for new and developing Multi-Unit leaders. This program equips District Managers with the systems, tools and leadership skills to successfully manage multiple units, so Franchise owners can delegate operations with trust and confidence.
"LEAD makes you the best leader for your team and deepens bench strength overall"
The coursework highlighted how important it is to have open lines of communication and visits with our units. The planning session and materials you provided gave me the structure I was missing during my unit visits.
I was surprised by how much my leadership skills improved.
It brought a lot of clarity to my role. My direct supervisor has seen more productivity from my work. It’s been effective for me and for my Unit Managers, too.
It’s making all of us better at what we do.
It’s building deeper bench strength.
Eric
District Manager
Finding a perfect District Manager isn’t easy. Many Franchise owners believe they can just promote a great General Manager into the District Manager role.
But this, my friend, is a recipe for failure.
Here’s why.
The responsibilities and processes for looking after one unit is VERY different than looking after several units.
Too many Franchise owners make the mistake of simply promoting a great General Manager into the District Manager role, only to see them struggle to manage multiple units.
These District Managers operate more like “Super GMs.” They don’t understand their new leadership role within the organization. They constantly put out fires and respond to situations, rather than anticipating and being prepared for challenges in advance.
When your District Manager isn’t acting as a leader, the efficiency and profitability of your Multi-Unit Franchise operation is compromised.
And you’ll feel like you’re on a hamster-wheel, always hiring and training new people to fill this pivotal role within your business.
District Managers require different leadership skills. Different time management skills. And different delegation skills.
When you provide your District Manager the best training and tools, they will rise into their leadership role and support you to manage and oversee your entire Franchise operation.
Which means you’ll spend less time and money putting out fires - and more time focused on big picture, CEO-level activities.
The District Manager is one of the most important roles in your Multi-Unit Franchise… so it’s critical you provide your District Managers with LEAD, a Multi-Unit Leadership Certification program.
"This program was a game changer! Being a District Manager is 5000% different than being a General Manager."
“I was recently promoted from General Manager to the District Manager and I kind of fumbled my way around for the first 6 months.
In the 7th month, I joined this program and it was an absolute game changer for me. I finally understood my role and found out what I should and shouldn’t be doing.
Being a District Manager is 5000% different from being a General Manager.
The tools you provide are great at every level. Now I know how to delegate and manage my time. I know what to track and what questions to ask.
Even through a crisis like COVID, I used the tools from the program to create structure and success for our team.
It’s a great investment. If you’re thinking of giving this class to your District Managers, you won’t regret it. And neither will they.”
Elsie
District Manager
LEAD
For
District Managers
Multi-unit Leadership Certification for District Managers
A 10-week training program for new and developing Multi-Unit leaders. This program equips District Managers with the systems, tools and leadership skills to successfully manage multiple units, so Franchise owners can delegate more tasks with trust and confidence.
Enroll NowLEAD shows District Managers how to lead from within your Franchise operation
ROLE
Find clarity about your Role as a District Manager within your organization and how to support your Units and your CEO.
RESPONSIBILITIES
Discover how to excel in the the 7 Responsibilities of a Multi-Unit Leader and contribute to the success of the whole operation.
ROUTINES
Get the Routines to help you become an effective leader with exceptional time, people and product management skills.
7 Critical Responsibilities
In 10 weeks, District Managers will develop tools, systems and processes to implement in your Multi-Unit Franchise business within these 7 Critical Responsibilities.
LEAD is a 10-week training program for new and developing Multi-Unit leaders. District Managers discover the systems, tools and leadership skills needed to successfully manage multiple units
- so Franchise owners can confidently delegate operations and spend less time micromanaging.
LEAD students receive:
- Convenient, on-demand video lessons in the Online Learning Center to cover core competencies, roles and responsibilities of successful District Managers
- Proven templates, forms and tools to create the processes and systems to lead and manage multiple units
- Weekly 90-minute live Instructor-led discussion calls to review weekly topics, concepts and how to implement new routines
- A Custom Business Dashboard, completed from the weekly homework and action items to better support your district going forward
- Connect and learn from other District Managers across different industries to get new ideas and strategies
- A Multi-Unit Leadership Certification and Graduation when you meet the requirements
Create consistency and catapult your Franchise growth when you provide the LEAD Multi-Unit Certification program to your District Managers
Only 25 seats available per cohort.
4 cohorts per year (January, April, July &, September)
“I gained the clarity I was missing.”
“I found great importance of learning how to understand each units Income Statement (P&L) better than I had previously. [...] Being able to read and understand the P&L will help me be able to implement both effective action and marketing plans to help my units be as profitable as possible.”
JamesMulti-Unit Owner
“I've been using what I've learned on a daily basis.”
“I have learned that I need to inspire my team and to grow and protect our Brand. Teams need to be inspired and we need to live by our company charter. [...] With building a great culture I have discovered to recognize my team in public and to discipline in private.”
CarolynMulti-Unit Franchisee
Meet your Business Coach, Aicha Bascaro
I’m the creator of LEAD, and founder of the American Franchise Academy.
I’ve been in the trenches of the Franchise industry for over 35 years - and I’ve seen the good, the bad and the ugly.
From my first job as a pizza delivery driver, I grew through the ranks of global Franchise brands like Domino’s Pizza, Popeyes and Olive Garden.
I’ve worked at all levels of Franchises, managed country-wide Franchise organizations and even developed my own prototype brand.
I know what makes Franchisees successful - and I know what makes them fail.
I founded the America Franchise Academy, LLC™ and launched COMMAND for Franchise Owners in 2016 after seeing the great need many new and emerging Franchise owners had. I created LEAD when I saw a gap most owners had in their operations: District Managers who couldn’t step into the leadership role, because they didn’t have adequate training and tools.
We’ve helped hundreds of Franchise owners build stronger benches, grow their profits and enjoy their businesses and lives again.
35+
“Aicha brings a wealth of knowledge and context to our conversations. Aicha gives us more value than what we pay for.”
“Without Aicha’s guidance, we would be in a very difficult situation. If you apply the lessons and everything Aicha teaches - you’ll get your money back 10-fold.”
With a Multi-Unit Leadership Certificate your District Managers will:
- Be clear on their role and know what to focus on
- Become a leader who inspires other team members to achieve more
- Be more efficient and effective with their time - and stop working 60-70 hour weeks
- Manage the staffing levels in their district
- Ensure all units execute the brand and business systems with excellence
- Make sure all units are in good physical condition
- Co-create and execute local store marketing plans to boost profitability
- Build a Business Dashboard to create consistency and success in your Franchise operation for years to come
No more working 60-70 hour weeks
No more frantically running from Unit to Unit without a plan (or hiding in your office because you don’t actually know what you’re supposed to do)
LEAD gives District Managers the clarity and leadership skills to become an effective leader within your Franchise operation
LEAD is a 10-week training program for new and developing Multi-Unit leaders. District Managers discover the systems, tools and leadership skills needed to successfully manage multiple units
- so Franchise owners can confidently delegate operations and spend less time micromanaging.
LEAD students receive:
- Convenient, on-demand video lessons in the Online Learning Center to cover core competencies, roles and responsibilities of successful District Managers
- Proven templates, forms and tools to create the processes and systems to lead and manage multiple units
- Weekly live 90-minute discussion calls with expert instructor to review weekly topics, concepts and how to implement new routines
- A Custom Business Dashboard, completed from the weekly homework and action items to better support your district going forward
- Connect and learn from other District Managers across different industries to get new ideas and strategies
- A Multi-Unit Leadership Certification and Graduation when you meet the requirements
After you register, our Admissions Team will follow-up with you with next steps.
If you are registering multiple participants, reach out to [email protected] for volume discounts.
FAQ
How is this different than the training I receive from my Franchisor? How is it different from your other programs?
Who is LEAD for?
What kinds of Franchises do you work with?
What is the investment? Will I get a ROI?
My time is already pretty scarce. How much time will I need to do the work?
Tell me about the certification
When are the calls? How is the course delivered?
When do you offer the program? What’s the class size?
Got another question?
I am super excited to utilize everything that I have learned. This class was a wonderful experience and has given me excitement I may have lost over the years! I want to INSPIRE!!!
I was given the opportunity to take the American Franchise Academy. Without a question I accepted! Being on the course, I have learned so much!
I have been nothing but impressed with the comradery and conversation. If you’re ready to jump in with both feet, it’s well worth it for your operation.
