Welcome to the Steel Forge
If you're here, you're not satisfied with ordinary. You see your franchise career as more than just a job—it's the foundation for something bigger. Maybe you're a team member who dreams of leading. A manager ready to multiply your impact. Or a leader preparing to own your own business.
You're in the right place.
The Steel Forge Club is where franchise professionals come to transform their careers and forge their futures. This club is about building your own path from employee to entrepreneur, from follower to owner.
Real transformation doesn't happen by accident—it's forged through intentional development, the right community, and proven systems.
Your future is waiting.
The only question is: are you ready to forge it?
Why The Steel Forge?
Building a franchise career that leads to ownership takes more than hard work—it takes intentional growth, the right tools, and a community that challenges you to rise.
This isn’t just a network. It’s your career launchpad. Your growth accelerator. Your leadership gym.
The Steel Forge Club is a transformative community designed to guide franchise team members and leaders on their journey from employee to business owner. Built on the principle that "steel sharpens steel," this membership-based program offers three progressive development tracks (Forges) that take members from unit management mastery through multi-unit leadership to ownership readiness.
Choose Your ForgeChoose the Right Forge for Your Stage of Growth
Unit Management
FORGE I
For team members, shift leads, Assistant Managers and GMs mastering operations, business management, people leadership, and accountability.
Goal: Become a confident, high-performing Unit Manager.
Multi-Unit Leadership
FORGE II
For District Managers and Area Leaders mastering multi-unit management, leadership and team development.
Goal: Become an Effective Multi-Unit Leader.
Ownership Readiness
FORGE III
For leaders preparing for ownership—focus on financials, access to capital, business partner selection, business planning and Franchise Selection.
Goal: Transition from employee to business owner.
** Do not skip ahead. Each Forge builds on the last. Master your level before you level up.
You’re not just building a business. You’re forging a legacy.
See What You Get
|
Forge I: Unit Management |
Forge II: Multi-Unit Leadership |
Forge III: Ownership Readiness |
|---|---|---|---|
| Career Stage | New Manager / Shift Lead | District / Area Manager | Aspiring Franchise Owner |
| Focus | Operational Management | Multi-unit systems & Team Dev | Business Ownership Strategy |
| Playbook & Tools Included | ✔ | ✔ | ✔ |
| Monthly Coaching Calls | ✔ | ✔ | ✔ |
| Private Online Community | ✔ | ✔ | ✔ |
| Franchisee Financial Literacy | ⚠ Basic | ✔ Financial Acumen | ✔ Advanced |
| Partnership/Investor Guidance (by invite) | ✖ | ✖ | ✔ |
| Personalized Matchmaking | ✖ | ✖ | ★ Eligible Members Only |
| Outcome | Confident Unit Manager | Strategic Multi-Unit Leader | Ownership-Ready Entrepreneur |
Membership Benefits
Every member of The Steel Forge Club gets the complete toolkit for transformation. From the moment you join, you'll have everything you need to accelerate your growth, connect with like-minded professionals, and build the skills that separate high performers from the rest. This is your comprehensive success system, designed to turn ambition into achievement.
Here's what you'll get:
- Full access to the Team Member to CEO Course
- Action-driven Forge-specific Playbooks
- Private online community
- Welcome Kit:
Steel Forge pin, notebook, pen & forged metal mantra token - Monthly expert-led growth calls
- Accountability pods & progress tracking
- Milestone recognition & spotlights
This Club Is for You If:
- You’re a team member hungry for growth
- You’re a leader ready to level up
- You manage people and want to do it better
- You want to lern how to maximize unit profitability
- You dream of one day owning your own business
- You’re a franchisee building future leaders
Meet your Business Coach, Aicha Bascaro
I’m the coach and instructor of COMMAND, and founder of the American Franchise Academy.
I’ve been in the trenches of the Franchise industry for over 35 years - and I’ve seen the good, the bad and the ugly.
From my first job as a pizza delivery driver, I grew through the ranks of global Franchise brands like Domino’s Pizza, Popeyes and Olive Garden.
I’ve worked at all levels of Franchises, managed country-wide Franchise organizations and even developed my own prototype brand.
I know what makes Franchisees successful - and I know what makes them fail.
I founded the America Franchise Academy, LLC™ and launched COMMAND in 2016 after seeing the great need many new and emerging Franchise owners had.
We’ve helped hundreds of Franchise owners get out of the weeds of their business, grow their profits and enjoy their businesses and lives again.
35+
“Aicha brings a wealth of knowledge and context to our conversations. Aicha gives us more value than what we pay for.”
“Without Aicha’s guidance, we would be in a very difficult situation. If you apply the lessons and everything Aicha teaches - you’ll get your money back 10-fold.”
