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About Us

There is a huge gap in the Franchise Industry.

Franchisees are given proven products & services,  but they aren’t given proven systems on how to manage a profitable business. The American Franchise Academy is here to fill that gap.

There’s a huge gap in the Franchise industry.


Franchisees are given proven products & services, but they aren’t given proven systems to manage profitable businesses. American Franchise Academy is here to fill that gap.

Protecting the American Dream of Business Ownership Through Franchising

At American Franchise Academy (AFA), we believe in the power of franchising to turn entrepreneurial dreams into realities. Our purpose is rooted in a deep commitment to support and protect the American Dream of business ownership through franchising. We empower franchisees to take control of their financial destiny and create lasting legacies for their families.

Our Story

From Guatemala to the American Dream

Our founder's journey is a testament to the limitless possibilities in America. Born into a modest family in Guatemala, where entrepreneurship and a successful professional career seemed unattainable, she defied the odds. From delivering pizzas to leading a prominent franchise, her story epitomizes the American Dream.

Breaking barriers, traveling the world, leading organizations and working side by side C-Level Executives in Global Franchise organizations, Aicha achieved the American dream and so much more!

Empowering Your Dreams

We understand that you, too, have a dream you aspire to achieve through the power of franchising. Your dream is not just a fantasy; it's a tangible reality waiting to be realized. We are here to reassure you that it's possible and within your reach.

Our commitment is to ensure that you never have to give up on this dream. With our guidance, resources, and unwavering support, we aim to transform your aspirations into successful outcomes, making your dream a living, thriving reality in the world of franchising.

Our Mission 

Our mission at AFA is clear: to provide franchise leaders the essential knowledge, tools, and resources they need to succeed. We’ve dedicated ourselves to transforming potential into excellence, turning challenges into opportunities for growth and success.

Our Vision

Our vision is to set the standard in franchise education. We aim to be the go-to resource and learning hub for franchisees and their leaders, continually raising the bar for excellence and innovation in the industry.


Aicha Bascaro is an in-demand speaker, best-selling author, and leading expert in Multi-Unit Franchise efficiency, scaling and profitability.

From my first job as a pizza delivery driver, I grew through the ranks of global Franchise brands like Domino’s Pizza, Popeyes and Olive Garden.

With over 3 decades in the industry, I’ve worked at all levels of Franchises, managed country-wide Franchise organizations and even developed my own prototype brand.

I’ve written best-selling books “The Franchise Fix”, “The Multi-Unit Franchise Mastery” and “La Franquicia Exitosa”. The books are a compilation of the business management best practices of top performing Franchisees in the US and around the world. Click here to view more.

An in-demand expert, consultant and presenter, I speak at conferences and industry-events worldwide. Click here to book her to speak at your next event

I founded the America Franchise Academy, LLC™ in 2016 after seeing the great need many new and emerging Franchise owners had.

My passion now is to protect the American Dream of business ownership through franchising.

The American Franchise Academy provides easy access to an elite-level of knowledge, tools and resources that are missing in the industry.

>>> Find out more of our story in this blog post here

Hire Aicha to speak at your event

Our Values

1. Results

Our focus is laser-sharp on outcomes, engaging only in activities that drive measurable and meaningful success.

2. Excellence

In every endeavor, we relentlessly chase excellence, ensuring that the highest levels of quality and craftsmanship define our work."

3. Integrity

Our foundation is built on unwavering honesty and ethical practices, ensuring trust and transparency in every interaction.

4. Accountability

We embrace our responsibility with conviction, committed to turning promises into actions and visions into realities.

5. Contribution

Through collaboration and mutual support, we uplift each other, fostering a culture where collective success is as celebrated as individual achievements.

Meet the Faculty & Franchise Experts

Aicha Bascaro

CEO, Founder
Lead Coach/Instructor

35 years, Franchise Management, Corporate Brand Executive, Author & Speaker

Curtis Moore

Expert Instructor (LEAD & MANAGE Programs)

45 years, Franchisee, expert District Manager, award-winning National Trainer

Monica Echeverria

Program Manager  (MANAGE, LEAD & COMMAND programs)

Teacher turned Electrical  Engineer and Operations Manager that likes systems and processes.

We Help Franchisees Protect Their American Dream

Click this button to view the elite coaching and training programs we provide for Franchise Owners, District Managers, Unit Managers & Franchisors.


Proud Member of the IFA

As the elite education source for franchise leaders, we are happy to partner with the International Franchise Association (IFA) and join them in their mission to provide industry-leading events, advocacy, education and growth opportunities to the franchise community.

Take Assessment

Get Your Franchisee Success Scorecard

Discover your Franchisee success readiness score. Uncover profit leaks and human resource risks in this easy-to-use scorecard. You’ll discover gaps in your business systems that can be improved so you can increase profitability and efficiency in your brick and mortar Franchise.

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