Why You Must Train Your District Manager

Why did you become a franchisee? Some of you might have been corporate executives that wanted to have your own business. Perhaps you retired and we're looking to invest in something productive. Maybe you intended to build an enterprise to have time and financial freedom. Or you are just a dreamer that always wanted to operate your own business and be in charge of your life

  • Whatever your reason to become a franchisee, there is something that you all have in common: you wanted to have the power to own your destiny. 

When you have one franchise unit, you are actually acquiring a job because its cash flow and profitability don’t allow you to be independent.

That is why here at The American Franchise Academy we encourage investors to become multi-unit franchisees because that’s how you multiply your profitability.

Once you do that, you are able to hire a district manager to whom you can delegate operations. By having this professional on your team, you can...

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District Manager: How Many Units Should They Oversee?

Multi-unit franchisees can truly have time and financial freedom. But the more stores they operate, the less attention they can give each one.

  • That’s why having a district manager becomes critical to ensure that all units function optimally. 

But, how many stores should they oversee? Here are five considerations you must analyze to make sure the district manager performs at their best.

 

1. Distance

If the units are far away, your district manager will spend a significant amount of time getting from one store to another.

And, if the distance is considerable enough, there may be an increase in expenses like gasoline, hotel (if they have to spend an overnight), food, and other supplies required to travel.

This means that even within your organization, how many units a district manager should oversee might differ, depending on how close or far the units are.

 

2. Complexity

How complex your business model is and the industry you operate in will also...

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Escape The Hell of Owing 2-4 Franchise Units

When you own one franchised unit you can pretty much control everything that happens between the four walls of your store. You get to hire, train, and manage all the people, so they get to know you and you get to know them. 

Even if you lack the proper business and management systems, you can compensate by just spending more time there and making things happen.

Different story when you are a multi-unit franchisee and you own more stores. To begin with, you probably have a unit manager in each unit and one or multiple district managers overseeing those locations. 

These leaders are the ones that inspire and lead the team to execute the systems for the business's success. They also manage all the operation details so you, the owner, can focus on the strategic growth of your brand and the scalability of your profits and, ultimately, achieve the desired financial and time freedom.

  • Sound great, doesn’t it? But there’s a catch. For you to go from a one-unit job into...
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Don’t Let Cost Control Paralyze Your Success!

 Being mindful of your expenses is a critical responsibility for a multi-unit franchisee. However, that alone cannot drive your long-term success. If you focus only on cost control, you won’t be able to move forward with strategic thinking and growth for your business.

  • Every franchise brand has a proven financial model, we call it unit economics. 

There are five things about your business and the franchise brand that you need to be aware of to truly maximize your profits, make the most of your investment, and be successful as a top-performing franchisee

 

1. Understand the Unit Economics of the brand

This is the first step for you to be a successful franchisee. Financially speaking, you need to know the limitations of the brand you invested in. That means, knowing how to maximize the average indicators based on the experience that the franchise has had in its existing years.

Some of those indicators are:

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The Key Parts of the District Manager's Job Description

Although the multi-unit franchise model is gaining popularity, the number of multi-unit franchisees and district managers is yet very little. 

  • There are around 790,000 franchise units and the average franchisee has about 1.2 to 1.3 units each. That means that the vast majority of franchisees have only one unit. 

For that reason, there is not a lot of information on how and when to hire the district manager and what they should be doing every day. Until now.

In this blog post, we’ll break down what are the key elements of the district manager’s job description. With this information, you can set clear expectations of responsibilities, activities, performance, and behavior, to give them (and you) the best chances of success. 

 

District manager job description, part 1: Role

What is the role of a district manager within the organization? There are two answers to this question:

  1. To grow and protect the brand, the business, and the people they are...
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Forget Super GMs! Your Multi-Unit Franchise Needs a District Manager

The biggest reason why district managers fail is that instead of doing the job of a district manager, they become glorified general managers, or what we at The American Franchise Academy call “Super GMs”. 

It all starts with the lack of knowledge and understanding of what their job really is, which creates a tremendous challenge for the organization. 

Not only that. You are wasting time and investment on this critical resource because they are not performing as they should and delivering the expected financial results.

What do these leaders look like? Why is having them a bad thing for your organization? And how can they correct the path to be successful and achieve the business goals? 

That’s what we’ll review in this blog post, so you can identify this problem, be aware of its consequences, and what they should be doing to have better district performance.

 

General managers vs. District managers

A general manager...

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5 Key Qualities of a Great District Manager

The number of multi-unit franchisees is growing across the global franchising industry. And these business owners require a great district manager as their right hand to help them be successful. 

Why is this position key? Because then franchisees can delegate operations to get the time freedom that the model promises. But beware: to truly enjoy this benefit, the district manager has to be great at their job and meet certain criteria to ensure excellence.

The American Franchise Academy has identified the five most important qualities of district managers. Take them into consideration when hiring your next district manager

A piece of advice before we start: look at candidates within your current workforce of unit managers. See who of them has or shows these qualities and use this information as a radar to detect the next leaders of your organization.

 

1. A leader that inspires 

You need to hire a leader that inspires people. The district manager's job is not...

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Pros & Cons of Becoming a Multi-Unit Franchisee

There is a big hype these days about multi-unit franchising not only among investors but also brands that want to grow with this model. It has gotten so much attention that there’s even an annual event, the Multi-Unit Franchising Conference, solely focused on guiding these types of franchisees to help them grow their multi-unit operations.

Discover my learnings throughout this year’s Multi-Unit Franchising Conference in this playlist!

If so many are taking this path, how much of a good idea is it to become a multi-unit franchisee? The answer depends on what are your business goals and what you want to achieve for your life and your future. 

To help you decide whether multi-unit franchising is for you, let’s review some pros and cons of multi-unit franchising

 

CON: You’ll have more work
PRO: Your job will be more interesting work

When you become a franchisee, it is all exciting. You have a new brand and new equipment, and the franchisor and...

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6 Decades & 6 Insights of Success from Franchise Experts

AFA 6th Anniversary Celebration

July 18 marked our sixth anniversary. Six years of great achievements not only for The American Franchise Academy (AFA) but also for the clients that have trusted us during this time to help them become successful franchise business owners. (Thank you for that!)

It's amazing how what started as a deviation from my sabbatical came to be this organization that for the last six years, has been serving franchisees and their leaders, giving them knowledge and information so that they can thrive with their businesses, reach financial and time freedom, and fulfill their dreams.

To commemorate this joyous occasion, I invited Curtis Moore, an ex-Dunkin Donuts franchisee, expert district manager, and also one of our AFA’s instructors, to a live broadcast on my YouTube Channel.

During this special session, Curtis and I shared some insights that have helped the Academy and its clients reach their goals. Here are six insights of success that we came up with...

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How to Fix your Franchise in 4 Steps

Many franchisees struggle to achieve the goals they expected when they bought their franchise because success in this industry requires more than just hard work, time, dedication, and commitment. 

Sure, some investors eventually are able to grow into a successful multi-unit organization and become top-performing franchisees. Still, most franchise owners don’t achieve this level of success. They continue to struggle daily, trying to compensate for the things they don't know or don't have with more work, longer hours, and using the franchise as their job.

Why does this happen? Because even though they know something is broken, they don't know precisely what it is or how to fix it. That’s where the challenge comes with most franchisees. 

The good news is that there’s a solution. We at The American Franchise Academy came up with four steps that will help you determine what's missing within your business and what you can do to fix your franchise so you can...

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