Survival Mode: Tactics to Grow in 2022 and Beyond

 

 (Part 8 of the 2022 Multi-Unit Franchising Conference)

For the last eight weeks, I’ve been reviewing what I experienced during the 2022 Multi-Unit Franchising Conference. To close up this blog series, today I’m sharing particular tactics that four successful multi-unit franchisees are implementing to grow their organizations and their portfolio. 

The best part is that you too can take these actionable to increase the revenue of your business not only in 2022 but beyond! 

Did you miss the past video sessions of the 2022 Multi-Unit Franchising Conference? Subscribe to our YouTube Channel to review the rest of the series!

 

Donna Lafreeda, Denny’s multi-unit franchisee

She operates over 80 restaurant units in multiple states. She is focused on growing her organization with this single brand, and her current goal is how much cash flow she can get out of her business. 

One of the things she looks for is to take out language that...

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2022 Disruptions in the Franchise Industry: Where Should Leaders Put Their Sights On?

(Part 7 of the 2022 Multi-Unit Franchising Conference)

What is the state of the franchise industry nowadays and what should franchise owners and franchisees be preparing for? During his lecture at the Multi-Unit Franchising Conference, which happened earlier this year, Darrell Johnson, CEO of Frandata, shared his thoughts and deep analysis on this matter. 

Frandata is the premier source of market intelligence data in the franchise world, across 230 industries and over 4,000 brands. In this blog post, I’ll be sharing the takeaways of this session, which was, as you can imagine, very informative and eye-opening. These are the things that franchise leaders need to be aware of and understand so that they can make better decisions in their present and future businesses.

Did you miss the past video sessions of the 2022 Multi-Unit Franchising Conference? Subscribe to our YouTube Channel to review the rest of the series!

 These are the things that franchise leaders need to...

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Focus on these areas to strengthen your customer experience

(Part 6 of the 2022 Multi-Unit Franchising Conference)

During the past weeks, I’ve been sharing the takeaways of what I experienced at this year's Multi-Unit Franchising Conference, an annual event dedicated to helping these business owners make their companies stronger and more profitable. 

In this is part six, we’ll review John DiJulius's keynote. He is a guest experience expert and his organization focuses on helping franchisors and franchisees develop specific customer service expertise and focus. 

Did you miss the past video sessions of the 2022 Multi-Unit Franchising Conference? Subscribe to our YouTube Channel to review the rest of the series!

 John pointed out how in the past 15 years, the level of satisfaction the customers have had in their experience with businesses, in general, is at a 15-year low. A lot of it is being driven by staffing issues and high-cost problems. He urged business owners to act against this customer service recession by...

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10 Tips to Do Your Due Diligence When Choosing a New Franchise

(Part 5 of the 2022 Multi-Unit Franchising Conference)

As we continue the series on the Multi-Unit Franchising Conference, where I’ve been sharing all the experiences, panels, and keynote speaking that happened during this event, in this blog post I’m breaking down a session dedicated to the due diligence for choosing a new brand, segment or service system to expand your franchise portfolio.

Did you miss the past video sessions of the 2022 Multi-Unit Franchising Conference? Subscribe to our YouTube Channel to view the rest of the series!

There's a big umbrella called franchising, but under it, there are a lot of industries you can choose from. Foodservice is only 30% of what's possible. There’s another 70% of franchises in other industries. How can you select the ideal franchise for you? 

During this panel, the participants shared best practices and tips on how to do that due diligence when you are in the last stages of choosing a new franchise brand,...

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10 Actions to Attract, Retain and Grow Top Talent for your Organization

(Part 3 of the 2022 Multi-Unit Franchising Conference)

Within the past couple of weeks, I’ve been sharing what I experienced during the 2022 Multi-Unit Franchising Conference. This event happens every year, and it is focused on the development of multi-unit franchisees.

The session I’ll be commenting on in this blog post is Strategies Attract, Recruit, Retain and Grow Top Talent, which was a panel of four franchisees. Here are 10 actions and strategies that these business owners shared on how they are solving the big challenge of the staffing crisis that is happening in the country. 

Subscribe to our YouTube Channel to view the complete video series on the 2022 Multi-Unit Franchising Conference!

Before we review the takeaways, I have to clear out that while these franchisees are doing a lot of things to improve their staffing levels, they don't have the silver bullet that solves all of the problems. 

One of them even confessed that for a long time, he has...

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I attended the 2022 Multi-Unit Franchising Conference. This is what I learned

(Part 1 of the 2022 Multi-Unit Franchising Conference)

Either if you are new to our blog, or a current reader, you must know that as the founder of The American Franchise Academy it is my mission to share knowledge, tips, best practices, and information to help you be successful in your business. With this in mind, in this blog post and within the next few weeks, I’ll be sharing some insights from the 2022 Multi-Unit Franchising Conference, which happened from March 29 to April 1st. 

Subscribe to our YouTube Channel to view the complete video series on the 2022 Multi-Unit Franchising Conference!

I did this last year and we got great feedback from our followers and clients, so I’m repeating the formula once again because this year's conference was amazing. It was full of great best practices, knowledge, information, and inspiration from highly successful multi-unit franchisees.

The best part: even if you didn’t attend (which I strongly recommend you do in...

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4 Qualities You Need to Become a Top-Performing Franchisee

Every franchise brand has a list of its top-performing franchisees. Sadly, this elite group represents only 1% of their total units. That means that 99% of the franchisees don’t know how to make the best out of their franchises so that they too can be so successful that they even win awards and recognition at their brand’s annual conference.

What do those top-performing franchisees have in common? What are the mysterious things they do to be so successful? Throughout my +30 years of experience in the franchise sector, working with global SMB 500 brands, master franchisees around the world, and collaborating directly with CEOs, I have identified that this 1% of franchisees have four things in common. But don’t worry, you also can work on these qualities to become part of this group.

  1. Be a multi-unit franchisee

The majority of the top-performing franchisees are multi-unit and they do the enterprise management the right way. Why is that? Because when you...

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District Manager Training, Crucial for the Success of Your Organization

One of the things that multi-unit growing organizations require is to have properly trained and skillful district managers. This position is critical for the success of the company but, as I have explained in a previous blog post, it is also the most difficult one in the retail and franchise industries

To add to that, there’s very little clarity of what this role does and it is the one with the least amount of training and support.

Perhaps because of the investment companies have to make to train the people in that position, not only in terms of money but also in time. But believe me, if this investment is not done, it can cost you greatly.

 

Why should you train your district managers? 

What makes these leaders so crucial for your organization? There are several reasons.

The first one is that people that are promoted to this position don't naturally know what to do or how to execute the job correctly. That’s because their previous leadership position,...

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5 Proven Skills That Will Help District Managers Execute Better

(Part 4 of the District Manager Responsibilities series) 

In a multi-unit franchise organization, the district manager’s job is quite complex because the several units they oversee are very different from each other. Even though they are all from a single franchise brand, each acts as a business on its own, with its people, teams, needs, goals, and challenges.

To respond to this complexity these leaders have to develop a set of skills to be successful. In this blog post, we’ll review the abilities they should have regarding the task of execution, which is the fourth critical responsibility of a district manager.

Don’t miss the whole District Manager’s video series to learn what are the 7 core responsibilities these leaders must fulfill and how we can help them. Subscribe to our YouTube Channel to view our live sessions!

Executing a franchise business model correctly, with all the business and brand systems, in all of the units, and with a high...

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The Road to the Restaurant Nation’s News POWER 50 List

Last week I was informed that I had been selected to join the Nation's Restaurant News Power LIST of 2022.  After getting over the excitement, I realized that I had to take a moment to think about what that meant for the people that made the selection and the people that will learn about it.  I was in the Middle of our quarterly “Multi-Unit Franchisee Masterclass” and couldn’t give it the time it deserved.

Before I started to write my appreciation to the Nation’s Restaurant News, I was looking through the list of 50 and I was struck by how this list can open a window into what is happening right now in our country and how people have the power to make things better.

Other leaders in the Power 50 are people that are on a mission to help us eat healthier, get better jobs, implement technology in our business, use eco-friendly packaging, look at food service and revenue channels in different way, provide more and better opportunities to minorities,...

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