The Six Roles of a Multi-Unit Franchisee

When you decide to leapfrog to a multi-unit organization, your role as a franchisee evolves. It’s natural: you go from operating one unit, where you are the sole manager and you make all the decisions on your own, to being a leader of a growing organization, with multiple stores, different teams, and particular challenges that will need the design of certain strategies to get solved. But, at the same time, you can’t do all of these on your own.

The transition may be hard for some. In fact, one of the questions that my clients often ask me is: What is my role as a multi-unit franchisee? To help you avoid confusion and know what to delegate and what you should take under your responsibility, take note of the six particular roles that you have to play in your organization.

1. The Developer

When you invest in a franchise, the brand provides you with different processes and operations manual to help you duplicate the brand which I call the Brand Systems, but that’s only...

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When to add a District Manager to your Organization

Going multi-unit is the fastest way to obtain financial and time freedom, and have a sustainable business. If you choose this path, eventually you won’t be able to do everything on your own and you’ll need to delegate tasks. That’s when a district manager can help you.

Taking this step won’t be easy: you’ll go from running your operations directly to giving someone else the responsibility of your overall business. So, you have to be certain of when it is the right time to bring this professional to your company to help you scale your operations

Before hiring a district manager, consider these 5 factors

To help you with the transition, here are five considerations you need to analyze:

1.  The size of your business

How many units should you have to hire a district manager? There’s no right answer for this question because it depends on how many units you have now, how much you’ll want to grow, and your cash flow.

If your goal is to...

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Tips for hiring the most challenging job in retail

district manager people Jun 21, 2021

I remember back in 2004, I had 63 restaurants in three states, and seven district managers under my responsibility as a Corporate Operations Director for an S&P 500 global franchise organization. The region was underperforming, so we took over and implemented systems and processes to improve and elevate the area.

When the first vacancy in the district manager position opened, we had difficulties finding the right person because this is the most challenging job in our industry. Why? Having this job takes a lot, both physically and emotionally. Think about it! On one hand, the position implies the management of multiple units, which is no walk in the park.

It’s not the same to manage and supervise one unit and work with only your team every day, with a clear schedule, clocking in and clocking out, than to oversee multiple units. Many the times, these locations are far away from each other, and each store has specific needs and challenges, as well as diverse groups of people...

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