Why You Must Train Your District Manager

Why did you become a franchisee? Some of you might have been corporate executives that wanted to have your own business. Perhaps you retired and we're looking to invest in something productive. Maybe you intended to build an enterprise to have time and financial freedom. Or you are just a dreamer that always wanted to operate your own business and be in charge of your life

  • Whatever your reason to become a franchisee, there is something that you all have in common: you wanted to have the power to own your destiny. 

When you have one franchise unit, you are actually acquiring a job because its cash flow and profitability don’t allow you to be independent.

That is why here at The American Franchise Academy we encourage investors to become multi-unit franchisees because that’s how you multiply your profitability.

Once you do that, you are able to hire a district manager to whom you can delegate operations. By having this professional on your team, you can...

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District Manager: How Many Units Should They Oversee?

Multi-unit franchisees can truly have time and financial freedom. But the more stores they operate, the less attention they can give each one.

  • That’s why having a district manager becomes critical to ensure that all units function optimally. 

But, how many stores should they oversee? Here are five considerations you must analyze to make sure the district manager performs at their best.

 

1. Distance

If the units are far away, your district manager will spend a significant amount of time getting from one store to another.

And, if the distance is considerable enough, there may be an increase in expenses like gasoline, hotel (if they have to spend an overnight), food, and other supplies required to travel.

This means that even within your organization, how many units a district manager should oversee might differ, depending on how close or far the units are.

 

2. Complexity

How complex your business model is and the industry you operate in will also...

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Escape The Hell of Owing 2-4 Franchise Units

When you own one franchised unit you can pretty much control everything that happens between the four walls of your store. You get to hire, train, and manage all the people, so they get to know you and you get to know them. 

Even if you lack the proper business and management systems, you can compensate by just spending more time there and making things happen.

Different story when you are a multi-unit franchisee and you own more stores. To begin with, you probably have a unit manager in each unit and one or multiple district managers overseeing those locations. 

These leaders are the ones that inspire and lead the team to execute the systems for the business's success. They also manage all the operation details so you, the owner, can focus on the strategic growth of your brand and the scalability of your profits and, ultimately, achieve the desired financial and time freedom.

  • Sound great, doesn’t it? But there’s a catch. For you to go from a one-unit job into...
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The Key Parts of the District Manager's Job Description

Although the multi-unit franchise model is gaining popularity, the number of multi-unit franchisees and district managers is yet very little. 

  • There are around 790,000 franchise units and the average franchisee has about 1.2 to 1.3 units each. That means that the vast majority of franchisees have only one unit. 

For that reason, there is not a lot of information on how and when to hire the district manager and what they should be doing every day. Until now.

In this blog post, we’ll break down what are the key elements of the district manager’s job description. With this information, you can set clear expectations of responsibilities, activities, performance, and behavior, to give them (and you) the best chances of success. 

 

District manager job description, part 1: Role

What is the role of a district manager within the organization? There are two answers to this question:

  1. To grow and protect the brand, the business, and the people they are...
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Forget Super GMs! Your Multi-Unit Franchise Needs a District Manager

The biggest reason why district managers fail is that instead of doing the job of a district manager, they become glorified general managers, or what we at The American Franchise Academy call “Super GMs”. 

It all starts with the lack of knowledge and understanding of what their job really is, which creates a tremendous challenge for the organization. 

Not only that. You are wasting time and investment on this critical resource because they are not performing as they should and delivering the expected financial results.

What do these leaders look like? Why is having them a bad thing for your organization? And how can they correct the path to be successful and achieve the business goals? 

That’s what we’ll review in this blog post, so you can identify this problem, be aware of its consequences, and what they should be doing to have better district performance.

 

General managers vs. District managers

A general manager...

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5 Key Qualities of a Great District Manager

The number of multi-unit franchisees is growing across the global franchising industry. And these business owners require a great district manager as their right hand to help them be successful. 

Why is this position key? Because then franchisees can delegate operations to get the time freedom that the model promises. But beware: to truly enjoy this benefit, the district manager has to be great at their job and meet certain criteria to ensure excellence.

The American Franchise Academy has identified the five most important qualities of district managers. Take them into consideration when hiring your next district manager

A piece of advice before we start: look at candidates within your current workforce of unit managers. See who of them has or shows these qualities and use this information as a radar to detect the next leaders of your organization.

 

1. A leader that inspires 

You need to hire a leader that inspires people. The district manager's job is not...

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6 Decades & 6 Insights of Success from Franchise Experts

AFA 6th Anniversary Celebration

July 18 marked our sixth anniversary. Six years of great achievements not only for The American Franchise Academy (AFA) but also for the clients that have trusted us during this time to help them become successful franchise business owners. (Thank you for that!)

It's amazing how what started as a deviation from my sabbatical came to be this organization that for the last six years, has been serving franchisees and their leaders, giving them knowledge and information so that they can thrive with their businesses, reach financial and time freedom, and fulfill their dreams.

To commemorate this joyous occasion, I invited Curtis Moore, an ex-Dunkin Donuts franchisee, expert district manager, and also one of our AFA’s instructors, to a live broadcast on my YouTube Channel.

During this special session, Curtis and I shared some insights that have helped the Academy and its clients reach their goals. Here are six insights of success that we came up with...

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The 4 Roles of the Multi-Unit Leader

Franchisees who want to grow their organization from a one-unit job into a multi-unit enterprise require the help of a district manager to accomplish the business and financial results they expect. 

But this multi-unit leader often gets frustrated because there’s a lack of clarity in the industry as to what is their role. So much so, that this is the first reason why these particular leaders struggle to be successful.

Why is this? The position usually gets promoted from a single unit manager into a district manager and ends up becoming super general managers, instead of true multi-unit leaders that focus on the things that actually impact and make a difference in the organization

To prevent this confusion, we at The American Franchise Academy have identified three specific roles that these fantastic and hardworking team members have to play. 

 

1. The protector of their people

Protecting their staff is the first thing they have to focus their time and...

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5 Keys to Achieving the Expected Business and Financial Results

There are seven critical responsibilities that the district manager has to command to achieve the business and financial results that the franchisee business owner expects.

In past blog posts, we covered leading, planning, staffing, execution of brand and business systems, maintenance, and marketing. Last, but not least, we’ll analyze the results responsibility, which ultimately sums up why these leaders do their job every day. 

If you want to see all prior responsibilities, subscribe to our YouTube Channel to review the rest of the District Manager’s playlist!

If the district manager does what he needs to do in all the other responsibilities, he’ll be able to accomplish this one. That’s why this position has to be clear on what are the duties and routines they have to perform to achieve the desired results

That’s not all. Aside from that, they need to develop these specific five skills:

 

1. Understanding financials

The district...

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5 Marketing Hacks for District Managers

The district managers require a multi-unit vision to supervise the operations of several stores and deal with the variety of challenges, environments, opportunities, and people that come with overseeing a large organization. 

But those skills and abilities have to be developed with the tools and the knowledge that’ll help them overcome the difficulties of that multi-unit leadership and do the job successfully. The American Franchise Academy has identified seven critical responsibilities of a district manager, and in this blog post, we’ll be discussing the sixth responsibility: market

Did you miss the prior responsibilities? Subscribe to our YouTube Channel to review the rest of the District Manager’s playlist!

This responsibility has to do with all the local store marketing that happens in the units of their district. Among the activities the district managers have to perform, they must support and execute the franchisor-driven marketing campaigns in...

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